What steps do I use to build a brand?

"I’ve attended 296 Educational Sessions. Best ever by far."


When Ernie speaks, listeners forget about their phones.

Ernie has more energy than a 4-pack of Redbull and breaks down brand strategy better than anyone. He explains why branding is important and outlines the steps to build a remarkable brand using easy to understand concepts and examples.

Your audience will be inspired and edutained! (Yep it's a new word meaning educated and entertained.)

What attenees say:

  • "His presentation applies to ANY business."
  • "Best session on branding in NACS history."
  • "This was a college marketing semester in 50 minutes!"
  • "I’ve attended 296 Educational Sessions. Best ever by far."
  • "Everyone that attended this session will take a second look at their current branding."
  • "He should be next year’s keynote speaker."
  • "Knowledgeable, actually knows retail business, hilarious."

Speaking Engagements

NACS Show (6x’s)

Phillips 66 Rebrand Conference

Georgia Assoc. of Convenience Stores

University of Utah Marketing Class (4x)


Tribal Summit Group

and more!

what clients say

Nice things clients say.

Phillips 66


“Ernie’s seminar, Branding with Intention, was one of the most highly rated and highly attended seminars at our customer conference.  The room was packed for both sessions. Attendees were engaged through the whole presentation and walked away with tangible and practical ideas (they could actually implement) to help focus and improve their brands. Leading up to our conference, he took the time to learn about our company, our goals, our brands, and the audience he would be presenting to. He was able to weave these relevant themes into a custom presentation for our event. 

Ernie was easy to correspond with, well prepared, and an overall pleasure to work with.  His energy is contagious and your event attendees will thank you for the opportunity to hear him speak. You won’t regret booking Ernie for your event!”  

Lauren Simmons

Program Director Phillips 66



“Ernie has presented at a number of NACS events and he always brings provocative and relevant insights, and always in a very engaging manner with great humor.  When Ernie speaks on branding he packs the house!” 

Henry Armour, Ph.D.
President and CEO

National Association of Convenience Stores

University of Utah


"Ernie’s branding presentations in my Business in Parks Recreation &Tourism class at the University of Utah is a highlight to all scholars attending. His enthusiasm, excitement and knowledge about the opportunities to effectively brand build and advertise in our business world today is very impressive.

Michael Kane, Ph.D. MBA

Watch Ernie's brand building presentation at NACS.

Ernie outlines the remarkable benefits of effective branding then explains how to build a brand using powerful examples from national brands you'll recognize and brands that he's helped build.