Ernie brings the energy and transformation!
Who is Ernie Harker?
After taking Maverik from an outdated western-themed convenience store to a $3,000,000,000 high-energy adventure brand, Ernie Harker has become the thought leader for organizations ready to spark bold, unforgettable position for their brands. Fueled by contagious energy and a wildly creative mind, Ernie captivates audiences while delivering practical strategies that work.
Outside the world of branding, Ernie is all about adventure and creativity. He’s a passionate artist who loves to draw, a fitness junkie who lives for mountain biking and wakeboarding, and the author and illustrator of a children’s book. He’s completed an IronMan, climbed Kilimanjaro, and when he’s not sparking brand brilliance, he’s soaking up time with his family and seven brothers—usually with a lot of laughs and a dash of chaos.
How it all started.
Ernie's Journey
When mom threw out the family "idiot box" (aka TV), Ernie poured his time into his favorite hobby– drawing! His knack for drawing garnered no small amount of attention and fueled his fire to pursue a career in art that led to founding his own marketing production company in 1995.
Speaking built on experience.
What makes Ernie different?
Ernie lives on the front lines of brand development and generative AI—creating, teaching, consulting, and relentlessly pushing the limits of what’s possible in marketing. If it’s bold, creative, and cutting-edge, Ernie’s on it.
He literally wrote the book on thematic branding.
The how-to book on standing out.
Your Brand Sucks is a full-throttle brand intervention. With bold clarity and real-world storytelling, Ernie Harker—aka The Brand Igniter—dismantles traditional branding tactics that focus on graphic design and delivers his FIRE-powered method to spark unforgettable brand identities that ignite. Readers rave that it’s “easy to follow, packed with practical advice,” and “the most valuable book on branding out there.” Whether you're rebranding a billion-dollar brand or starting fresh, this book is your go-to guide to stop blending in and start igniting your brand brilliance.
