Developing your brand story and the graphic look and feel of your brand can only be done after you've created a Brand Strategy using your answers to the questions posed in this guide. I've used this guide for a variety of brands to help the executives come to a consensus on brand strategy and view their brand through a singular lens. It is battle tested and is essential for comprehensive brand development that will stand the test of time.
A Brand Bible is a multi-page document that provides comprehensive visual examples and clear instructions that you or any capable designer can reference to produce well-branded sales and marketing materials.
Get your copy of the Ernburn brand guide to get you started.