Ernie lives on the front lines of branding and generative AI—creating, teaching, consulting, and relentlessly pushing the limits of what’s possible in marketing. If it’s bold, creative, and cutting-edge, Ernie’s already on it.
Your Brand Sucks is a full-throttle brand intervention. With bold clarity and real-world storytelling, Ernie Harker—aka The Brand Igniter—dismantles traditional branding tactics that focus on graphic design and delivers his FIRE-powered method to spark unforgettable brand identities that ignite. Readers rave that it’s “easy to follow, packed with practical advice,” and “the most valuable book on branding out there.” Whether you're rebranding a billion-dollar brand or starting fresh, this book is your go-to guide to stop blending in and start igniting your brand brilliance.
What fonts, colors, vocabulary, and images should you use for your brand? Ernie has created a GPT based on hundreds of brand discovery interviews to help clients discover a perfect brand strategy in minutes.
I created this GPT to help you discover your brands strength and provide ideas to make it even stronger.
Create your own brand strategy using your answers to the questions posed in this guide.
Use these references to quickly create on-brand marketing content using AI tools! And here are some helpful videos for ChatGPT and MidJourney.
Create branded text, images, and videos for fun and profit in this in-person, hands-on workshop!
Discover amazing things you can do to supercharge your marketing using popular AI tools.