Ernie lives on the front lines of brand development and generative AI—creating, teaching, consulting, and relentlessly pushing the limits of what’s possible in marketing. If it’s bold, creative, and cutting-edge, Ernie’s on it.
Your Brand Sucks is a full-throttle brand intervention. With bold clarity and real-world storytelling, Ernie Harker—aka The Brand Igniter—dismantles traditional branding tactics that focus on graphic design and delivers his FIRE-powered method to spark unforgettable brand identities that ignite. Readers rave that it’s “easy to follow, packed with practical advice,” and “the most valuable book on branding out there.” Whether you're rebranding a billion-dollar brand or starting fresh, this book is your go-to guide to stop blending in and start igniting your brand brilliance.
What fonts, colors, vocabulary, and images should you use to express the unique position for your brand? Ernie has created a GPT based on hundreds of brand discovery interviews to help clients discover a perfect branding and positioning strategy in minutes.
Create content with your brand language, tone, and personality in seconds after creating your own GPT step by step with Ernie. You'll wonder how you ever got by without it! Ernie even shows you the perfect prompt to get started. Easy-Peasey!
I created this GPT to help you discover your brands strength and provide ideas to make it even stronger.
The e-book helps you better understand HOW to build an unforgettable brand then use your answers to the questions posed in this guide to create your own brand strategy.
Use these references to quickly create on-brand marketing content using AI tools! And here are some helpful videos for ChatGPT and MidJourney.
Ernie is working on a virtual AI Marketing Workshop that you can take on your own pace based on his full day In-Person workshop. Want to be the first to know when it launches?