"We’d still be stuck if it wasn’t for Ernie."

Ernie Harker
Ernie Harker
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  • More
    • Home
    • Speaking
    • Consulting
    • Courses
    • Your Brand Sucks
    • Kindling
    • About Ernie
    • Podcast Appearances

  • Home
  • Speaking
  • Consulting
  • Courses
  • Your Brand Sucks
  • Kindling
  • About Ernie
  • Podcast Appearances

"The most effective brand catalyst I've met."

Brand Consulting

Ernie asks the tough questions to help you discover your brands authentic voice and personality. Then he uses his experience as a creative director to fashion the visual and verbal language to express that difference to your target customer.

"Maverik's value increased more than 600% since he was hired. Ernie is the most effective brand catalyst I have met."

-Tom Welch 

Former Chairman of the Board and CEO of Maverik.

Contact Ernie

Get a professional opinion on your brand.

Is your brand as strong as it could be? 

What are it's strengths and weaknesses? 

How can you adjust it or reinvent it so that it gets the attention your business deserves?


Schedule a free 30 minute call to talk about your brand. 



Kudos from Clients

Maverik

Rocky Mountain Yeti

Rocky Mountain Yeti

After leading Maverik's rebranding efforts in 2001 Ernie accepted a full-time position as Maverik’s Executive Director of Marketing in 2010 and Maverik’s brand took flight. He identified a shift in Maverik’s core customer, inspired Maverik’s advertising campaigns, worked with the construction department to influence a more adventurous interior and exterior store design, articulated Maverik’s vision, and spearheaded Maverik’s loyalty rewards program and social media strategy. 


"Maverik's value increased more than 600% since he was hired."

Tom Welch

Maverik, Inc. Former CEO and Former Chairman of the Board

Rocky Mountain Yeti

Rocky Mountain Yeti

Rocky Mountain Yeti

The Castlerock automobile dealership group located in Wyoming wanted to change their name to something that would garner attention and inspire creative marketing and advertising. Ernie interviewed the key leaders of the company to discover what they wanted to focus on to be different. He then crafted a brand image that was true to the heart of the company and stimulated ideas to differentiate in the face of very tough competition. 


"If helping your business grow through a brand lens is like navigating rough seas - Ernie is the navigator you want on your team. He provides clarity through tough situations and easily lays out the way forward. Our brand wouldn't be here and definitely wouldn't be what it is without Ernie."

-Tim Allred

CEO Rocky Mountain Yeti

Country Fair

Country Fair

Country Fair

Country Fair is a 72-store convenience store chain in Erie, PA that needed brand guidance and inspiration. Ernie interviewed the entire corporate office to learn their attitudes toward the organizations current brand perception then developed a brand guideline that has helped focus employee efforts and ignite employee morale.

CForce

Country Fair

Country Fair

Chuck Norris holding a bottle of CForce water.

Chuck discovered an aquifer on his ranch in Navasota, Texas. His wife, Gena decided to build a bottling plant across the street to share their discovery with the world. Their first attempt at packaging and branding didn't have enough punch, literally. So Ernie helped the company understand that Chuck Norris was the products most unique selling proposition and developed timeless Chuck Norris imagery to incorporate into advertising and packaging.

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  • Home
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  • Consulting
  • Courses
  • Your Brand Sucks
  • Kindling
  • About Ernie

FREE Brand Strategy FireStarter

("Your Brand Sucks" e-book and workbook.)

Give it to me!