Professional keynote speaker. AI branding specialist.
Professional keynote speaker. AI branding specialist.
This is a case study of Lyndsay Van Sickles brand strategy and brand bible development.
Brian Nielsen, owner and founder of Digital Voodoo shares the branding magic he received from Ernie Harker of Ernburn.
Former CEO of Maverik Convenience Stores, Mike Call shares his thoughts on Ernie's branding experitise.
The Fun Squad was approached by large brands and toy companies for advertising and promotion partnerships and they needed a clearly defined brand. Enter Ernie Harker. Take a listen to see what they said.
A clearly defined brand strategy is the spark that ignites your business’s success. It aligns your mission, vision, and values with your target audience, making your brand stand out in a crowded marketplace. By pinpointing your unique attributes, core customer segments, and powerful marketing messages, a strong brand strategy ensures consistency across all touchpoints, building trust and loyalty that turns first-time buyers into passionate advocates.
Investing in a robust brand strategy supercharges your marketing, hitting the right audience at the right time. This targeted approach maximizes your marketing impact and eliminates waste. A well-defined strategy provides a clear decision-making framework, fostering a unified company culture. With a compelling brand strategy, you can confidently invest in your growth, knowing every effort will attract and resonate with your ideal customer.
Ernie Harker is the creative force behind a $3 billion retail brand and the author of "Your Brand Sucks: How to Ignite a Brand That Doesn't." With a background in illustration from Utah State University, Ernie founded Ernburn, a creative production studio, in 1995. At Ernburn, he led rebranding efforts for clients like Maverik, Inc., transforming it into a multi-billion dollar adventure brand. As Maverik's Executive Director of Marketing, he increased the company's value by over 600% in eight years. Since 2018, Ernie has been consulting and speaking on brand development, AI prompt engineering, and success principles.
Copyright © 2021 Ernburn Inc. - All Rights Reserved.