2026 HVAC Dealer Meeting

• Custom GPT- (Marketing Assistant)
• About Us Page
• Logo From a Doodle in ChatGPT
• Image/ Photo in ChatGPT
• Spokesperson Video in HeyGen

Step 1- Open ChatGPT

Step 2- Copy the following text and paste it into the CustomGPT prompt: 

I’d like your help creating marketing content for my business that is aligned with our brand voice and reflects the experience we want our customers to have with us.

Organization Name: ______________________________

What We Offer: ______________________________

Who We Serve: ______________________________

Our Brand Adjectives: ______________________________

How We Want People to Feel: ______________________________

Words and Phrases We Commonly Use: ______________________________

If our brand were influenced by a celebrity it would be: ____________________________________

Please create content that feels consistent with our brand, elicits emotion with our customers, and doesn't read like typical AI content.

Step 1- Start a new chat using your Custom GPT. 

Step 2- Copy and paste the following text into your CustomGPT prompt field: 

Act as an expert copywriter. Rewrite the following content into a short, compelling About Us paragraph for my website. Match my brand voice and personality. Make it clear, engaging, trustworthy, and persuasive, with the goal of inspiring the reader to contact us to schedule an appointment. Use this content as the source material: [paste current About Us content here].

Step 3- Copy and paste the content from your websites "About Us" page after the prompt. 

Step 4- Submit the prompt

Enter this prompt into your custom GPT: 

Acting as a marketing expert, what are 5 ways a small marketing team in a privately owned HVAC company can utilize their custom GPT that's been instructed to produce on brand marketing content?

Then pull that thread and discover the magic down the AI Marketing rabbit hole!