How do you infuse a brand with charisma and emotional appeal to create amazing cultures, attract top talent, and create customer fanatics? This book gives you the step by step process to build a remarkable brand by an author who has built a $3 billion dollar retail brand.
Why I Developed My Unique Branding Process.
This is an excerpt from the introductory chapter.
Many books explain why branding is important and use popular examples to prove their points but the question that this book answers is, "How do I develop a brand?"
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